My Outdoorsy Mom

My Outdoorsy Mom provides on-demand resources to help moms and parents alike thrive outdoors with their children. We worked with their founder to create a colorful, fun site that connects with their audience and makes it easy to access their resources. We also integrated their Printify shop to their Squarespace website so consumers could shop their merch.


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Children playing outdoors in a park with trees in the background, flying a kite and running, during daytime.
Smiling woman and girl hiking on a grassy trail in the outdoors, with trees and mountains in the background.
A woman with long dark hair smiling outdoors with trees and blue sky in the background, sitting on green grass.
Screenshot of a webpage titled "Hey there! I’m Julainne" with sections introducing outdoor activities and resources for moms, featuring a logo in the top left corner with the text "My Outdoorsy Mom" and a sun graphic above. The right sidebar lists outdoor activities, including dance parties, cloud watching, picnics, scavenger hunts, and more.
Three T-shirts with outdoor-themed logos and text. The first shirt on the left is worn by a woman with red hair, reading "OUTDOORSY Mom." The middle shirt is displayed flat, reading "OUTDOORSY Kid." The third shirt on the right is worn by a young boy with blonde hair, reading "OUTDOORSY Kid."